Saturday, October 20, 2012

Twitter. Well yes and no.

Senior executives and other important folks have a peculiar relationship with social media.
A study earlier this year found that 80% of people thought that executives that use social media are better equipped to lead their organisations. However a couple of other studies found that just 30% of senior executives have any kind of social media presence, and just 10% of CIOs use social media.
So news this week that UK prime minister David Cameron has joined Twitter should be a good thing, right? Well yes and no. Whilst it’s positive that the prime minister is present on social media there are ways of doing things, and ways of not doing things.