Sunday, April 18, 2010

HWB wins Cape Town Book Fair

WELCOME to the new edition of the Cape Town Book Fair! In its 5th year we want to add a strong trade element to this extremely popular book fair for the general public. We have a whole world of new things on offer: the trade day, the new book titles list for exhibitors to promote their exhibits well before the fair, more of Africa and more of the world in Cape Town. We look forward to welcoming you in Cape Town in July 2010!

Claudia Kaiser
Interim Director Cape Town Book Fair

Read full press release here:

"Repositioning of fair with strong trade element'

Cape Town Book Fair means business at LBF's Market Focus South Africa

South Africa is the Market Focus country at the London Book Fair (19 - 21 April 2010). It's an opportunity for the South African Publishing industry to showcase its rich diversity and to introduce this year's Cape Town Book Fair (CTBF) as an event "where books mean business," according to CTBF Director Claudia Kaiser.

A host of South African publishers and authors will be at the London Book Fair.

Kaiser said that this year's CTBF would be repositioning itself, "as a fair with a strong trade element. The fifth anniversary of the CTBF will be a celebration of its success with the public, but it will also be a repositioning of the event to include a strong trade and professional element. We invite all interested colleagues to attend our presentation on the CTBF at the Networking Area of the South African stand. Highlights of the fair will be presented, including the professional day with its exciting programme, as well as other innovative business tools."

Brian Wafawarowa the Executive Director of the Publishers Association of South Africa (PASA) said one of the strengths and growth points of this year's CTBF was "that there would be about 15 African publishers at the CTBF through a grant from the Goethe Institut South Africa. We want to establish the CTBF as the entry point into publishing in Africa and through the trade and professional programme acknowledge and engage visitors from the rest of the world and showcase the vast potential that exists for doing business in the African market."

Posted by HWB Communications, Cape Town's premier PR agency specialising in crisis communications & media relations in South Africa. CTBF is a client of HWB.