Thursday, January 28, 2010

Iconic Ideas Competition for Africa’s Southernmost Tip in Agulhas

A continent-wide competition has been launched to mark Africa’s real Southernmost Tip, at L’Agulhas, where the Atlantic and Indian Oceans converge.

The area where the southernmost tip falls is a nature reserve owned by South African National Parks (SANParks). Nearby is the historic L’Agulhas lighthouse precinct, which will also be upgraded to include a new visitors’ centre. Over the past year, the Western Cape Department of Economic Development and Tourism (DEDAT) has been involved in projects to beautify the area, most notably through the erection of a boardwalk and benches.

The ‘Iconic Ideas’ competition, launched by DEDAT in partnership with SANParks, will run from the 26th of January until the 10th of March 2010. The competition will be calling on all people of Africa to create or design an iconic concept to celebrate the continent’s most southerly point. It should be a structure or symbol that can blend well with the surroundings at the Agulhas National Park, without causing damage to the environment. It should have continental significance, and be something that people can identify with. Mostly, it should encourage an environment where people can re-connect, spiritually or otherwise.

Anyone interested in entering the competition should send their concept idea, written out in no longer than one A4 page and a drawing (if necessary). Entries can be emailed, posted or faxed, all clearly marked as SOUTHERNMOST TIP OF AFRICA COMPETITION - please send entries to Ministry of Finance, Private Bag X9165, Cape Town, 8000/ fax (+27)21 483 3892. For the competition brief, click to

Read full press release here

Posted by HWB Communications, Cape Town's premier PR agency specialising in crisis communications & media relations in South Africa. Southernmost Tip is a client of HWB