Businesses that sweep honesty under the carpet
while they make a fast buck get short shrift from clients in the long run.
That has always been true, and social media has
made it even more difficult for the smooth operators to flourish. It takes just
an instant for a dissatisfied consumer to leap onto Twitter, Facebook or a blog
and make their displeasure known.
However, our motivation should not be the fear of
being found out. We ought rather to depart from a point of integrity, and
consistently deal in a manner that is ethical, open and honest. This is what HWB
strives for in our dealings with clients and it is the quality we look for in
our clients and service providers. Our founding statement remains Focus,
Attention to Detail and Follow Through.
Our drive this year will be to continue to work
with integrity. In this manner we hope to grow our business – and assist our
clients to grow theirs – to new heights in 2014 and beyond.
Take care out there
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| Evelyn John Holtzhausen CEO at HWB Communciations |
